I recently had a conversation with the lady who gave me the base of my knowledge, skills and experience in floristry – my former floristry tutor, Chelsea gold medalist, former Interflora florist of the year, Jane Benefield.
We discussed trends in floristry – how they come, go and come back around. We also talked about sustainable floristry, what’s involved in becoming a qualified florist and, of course, we spoke about dried flowers!
You can watch a recording of our conversation in the video below.
About Jane Benefield
Jane is Floristry Course Manager at Moreton Morrell College, part of the Warwickshire College Group.
She began her floristry career as a commercial florist and developed the seemingly unending base of knowledge and skills that she now passes on to her students (myself among them) through work in floristry shops and through competition floristry at the highest level.
In her time she has been awarded some of the most prestigious accolades in the world of floristry. She has been a Chelsea gold medalist and Interflora florist. She is now a competition judge herself as a member of the UK Floristry Judges Guild, as well as a floristry tutor and mentor to current and future stars of the industry.
Having been both at the heart of the industry as a commercial florist and at the leading edge as a competition florist, Jane has seen all the floristry trends that have come and gone and then come back around over recent decades. This includes dried flowers and sustainable floristry techniques.
Having studied under Jane for three years, completing my City & Guilds level two and level three technical diploma in floristry, I am grateful to have benefitted from her experience and talent as well as her infectious passion for the industry and the flowers themselves!
If you are interested in reading more about the beginnings of my floristry career, you might like to read my blog post ‘Why Dried Flowers?‘
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