Please be assured that the data we have access to through maryelizabethflowers.co.uk is highly respected and treated with care.
When you make a purchase or attempt to make a purchase through maryelizabethflowers.co.uk, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, phone number and details of the products you have purchased from us. We refer to this information as ‘Order Information.’
We use the Order Information that we collect to fulfil any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
When you opt in to receive our email newsletter, we collect your name and email address. We use this to send you our regular email newsletter which may include information about our products, events, blog posts, offers that we think you might find useful, informative, inspiring and entertaining. You can unsubscribe from these emails at any time using the link in the emails.
When you visit maryelizabethflowers.co.uk (‘the site’), we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically collected information as ‘Device Information.’
We use the Device Information that we collect to help screen for potential risk and fraud (in particular, IP addresses), and more generally to improve and optimise our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).
We collect Device Information using the following technologies:
‘Cookies’ are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
‘Log files’ track actions occurring on maryelizabethflowers.co.uk, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
‘Web beacons,’ ‘tags,’ and ‘pixels’ are electronic files used to record information about how you browse the Site.
Your information will be shared with our third-party service providers who help us use your data to carry out the activities described above. This includes:
Our payment fulfilment provider, delivery providers, IT service providers, professional advisers who provide legal, consultancy, insurance or accounting services.
Analytics and search engine providers who assist us in the improvement and optimisation of the site.
Payment facilitators who process payment and undertake fraud prevention checks.
Finally, we may also share your information to comply with applicable laws and regulations, to respond to lawful requests for information we receive, or to otherwise protect our rights.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States to carry out the activities listed above.
When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.